Out-of-home (OOH) advertising firm Clear Channel Outdoor Americas (CCOA) has installed 19 new digital signs at key pre-security points throughout Toronto’s Pearson International Airport, including the arrivals hall, ticketing areas and the exterior.

The screens complement the airport’s existing network of 163 digital signs to provide the greatest coverage of any ‘domination’ marketing opportunity throughout the facility, with the aim of reaching travellers upon their arrival and all the way through to their departure.

Advertisers can now combine a greater variety of digital and static assets to reach both departing and arriving passengers during high dwell times and in transition zones, including the CBC News Express broadcast service, interactive Digital Advertising and Wayfinding Network (DAWN) kiosks and the new pre-security screens.