New York City-based OUTFRONT Media, an out-of-home media company which has more than 400,000 installations across the U.S., announces the the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems.

This project joins a growing list of deployments in New York City and Washington D.C. and builds on OUTFRONT's existing presence in skyway systems, providing its advertising partners the ability to deliver live messages that will engage consumers in key pedestrian corridors. The new high-definition, addressable screens are being installed in high-traffic areas throughout the downtown core of Minneapolis and St. Paul. The Minneapolis Convention Center, U.S. Bank Stadium, Target Center and Target Field are all skyway connected venues.

“We are excited to bring the Minneapolis and St. Paul skyway systems cutting-edge technology that improves the pedestrian skyway experience,” says Andy Sriubas, executive vice president, strategic planning and development for OUTFRONT Media. “The skyways have always been a wonderful venue for both local and national advertisers. Our integrated digital advertising ecosystem provides the capability to customize and target messages, resulting in greater audience engagement.  With thousands of working professionals passing through the skyways each day, we see tremendous potential to maximize impact for advertisers and the user experience.”

The ON Smart displays are rolling out as single units in landscape orientation. CenturyLink, PepsiCo, US Bank, Builders Association of the Twin Cities, the Minnesota Lynx, and Valley Fair Amusement Park are among the first advertising partners.

Metro Transit in Minneapolis/St. Paul is one of more than 70 transit authorities that OUTFRONT Media sells advertising for.