Out-of-home (OOH) advertising firm Cieslok Media has partnered with not-for-profit organization Pride Toronto to increase awareness of Canada's first-ever Pride Month—which began on June 1—through its digital OOH (DOOH) boards.

Cieslok is showcasing Pride's messaging not only within Toronto (example pictured), but also in Vancouver and Montreal, inviting residents of those cities to visit Toronto for this year's extended programing and events, which will culminate in North America's largest Pride celebration from June 24 to July 3.

“Using our DOOH advertising in major Canadian markets, we aim to amplify Pride's work of promoting inclusion, celebrating diversity and making a positive difference in vibrant, creative ways,” says president and CEO Jörg Cieslok.