Toronto-based out-of-home (OOH) advertising firm Cieslok Media has launched a double-sided digital billboard in Mirabel, Que., along Autoroute 15,a major throughway connecting the north and south shore suburbs of Montreal.

The two 4.3 x 14.6-m (14 x 48-ft) screens display up to six 10-second ads within a 60-second loop. The structure is installed near Premium Outlets Montreal, a popular discount shopping destination. The population of Mirabel has been projected to increase by 48 per cent between 2011 and 2036.

“Building new digital displays along this high-traffic corridor allows brand marketers to reach commuters en route to and from Montreal,”says Dan Starnino,Cieslok's vice-president (VP) of business development.“The region is an important market and further enhances our presence across Canada.”