New York City-based Clear Channel Airports announces a 10-year agreement with the Metropolitan Airports Commission in Minnesota to provide the first-ever digital ad network at Minneapolis-St. Paul International Airport.
The deal makes Clear Channel Airports the first media company in more than 13 years to offer terminal-wide advertising solutions to that airport. It’s expected the network will attract local, regional and national advertisers of all types, targeting everyone from leisure travelers to business executives.
The digital network will cover the entirety of MSP's Terminals 1 and 2, reaching all 36 million passengers who pass through the airport annually.
MSP is the 16th busiest airport in North America and the second-largest hub airport for Delta Air Lines. An estimated 45 percent of passengers connect through MSP to other flights, while 55 percent consider the airport as their originating or destination point.
The Twin Cities airport will see extra activity in the next couple of years, as the region will be home to the 2018 Super Bowl and the 2019 NCAA Final Four. It's also the home of the headquarters of several Fortune 500 companies.
Clear Channel Airports is a brand of Clear Channel Outdoor Americas and a subsidiary of iHeartMedia Inc.