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Location: Home >  Industry news >  LG Unveils ‘LG Experience’ for Retailers

LG Unveils ‘LG Experience’ for Retailers

2016-08-01

Englewood Cliffs, New Jersey-based LG Electronics USA announces the nationwide rollout of the“LG Experience,”an interactive television display that has been launched in nearly 400 retail locations nationwide.

LG Electronics USA, the North American subsidiary of South Korea-based LG Electronics, is the only manufacturer to offer large-screen OLED TVs, along with advanced LCD/LED SUPER UHD TVs. It's also the only manufacturer to support both available HDR formats: HDR 10 and Dolby Vision, according to the company. That means its customers will have access to all the HDR content available today.

“With so many new technologies and oftentimes confusing jargon used to describe them, it's our job as a manufacturer to help consumers understand the benefits of today's leading innovations and gain the knowledge they need to feel confident in their purchasing decision—and one of the best ways to do that is to offer first-hand consumer experiences with our leading retail partners,”says David VanderWaal, vice president of marketing for LG Electronics USA.

The 16- and 24-foot LG Experience walls are debuting now in nearly 400 Best Buy locations nationwide. Other configurations of the LG Experience display also are planned for other regional retailers.

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