This year, the Digital Trends Showcase (DTS)—which uses real-world branded content to demonstrate new opportunities in digital out-of-home (DOOH) advertising—will for the first time be held in Niagara Falls, Ont.

In past years, DTS was held in downtown Toronto and featured content from brands like Adidas Golf (example pictured). This time, the site-specific event will be hosted at the Scotiabank Convention Centre and provide a digital‘tour’of Niagara Falls, with content from Tourism Niagara, the Clifton Hill tourist promenade, the Henry of Pelham winery, Niagara Parks and the Whirlpool and Legends on Niagara golf courses playing out on video walls, street furniture, interactive screens and other digital signage displays.