Irvine, California-based OSI Creative, a designer of custom packaging, point-of-purchase and point-of-sale displays and promotional items, announces the opening of a new facility serving the New York area.

The new facility, located in Totowa, New Jersey, will provide customers with the latest in designs, materials and technologies. Two representatives will be based in the new facility: Hank Squillante, business manager of the New York facility, will manage day to day operations and Dana King, account executive, will service the East Coast. Both men have a vast knowledge of the East Coast market and the POP display and merchandising industry.

Squillante has 30 years in the POP display and store fixture industry, with extensive experience in starting-up production facilities and growing sales.

King is an award-winning, 20-year veteran in in-store marketing and visual merchandising for the retail and consumer goods markets. His past clients include CVS, Macy's, Campbell’s Soup and Pepsi.

“We know customers prefer to work with local representatives who can provide on-site, responsive service,”says Joe Baksha, president and CEO of OSI.“Our new facility brings our California creativity for new, fresh designs and the latest POP trends to the East Coast. These capabilities, combined with our lower-cost international manufacturing in East Asia and our lower cost of assembly and distribution through our Memphis, Tennessee and Chicago facilities, as well as our San Pedro, California, facility, which services the western states, provides customers with a successful combination of unique designs, lower-cost production and faster speed to market.”