Salt Lake City-based franchisor AlphaGraphics announces that Pam Gillies has joined its executive team as vice president of marketing.

Gillies has more than 13 years of franchise marketing experience, and brings to the company an extensive background of delivering effective consumer and business-to-business campaigns.

Before joining AlphaGraphics, Gillies was senior group director of integrated marketing and digital strategy for Crain Communications in Detroit, where she was responsible for marketing programs, digital operations and strategy, audience development and events. While at Crain, she led an integrated marketing team and delivered new strategies to drive lead generation and revenue. In addition, she has served as a senior-level executive in various franchise businesses, including print, laser eye and skin care, and business advisory board services.

Gillies has also served on a number of boards and commissions in her hometown of Grand Blanc, Michigan, including terms as an elected member of the City Council.