Catherine Monson, CEO of Carrollton, Texas-based sign shop franchisor In FASTSIGNS International Inc. will be giving the keynote speech at the 2016 Australian National Franchise Convention in Canberra, Australia.

The convention is the largest of its kind in that country and will be held October 9-11.

Monson joined FASTSIGNS in 2009 and has more than 30 years of franchising and management experience in sales and marketing, operations, development, training, and advocacy. She is a past recipient of the International Franchise Association's prestigious Bonny LeVine Award, and she is a member of the IFA's board of directors.

During her speech, Monson says she will be sharing best practices in franchising and showing how FASTSIGNS has transformed into a global brand using those best practices to increase the number of locations and franchisee satisfaction for the franchisor, as well as to increase unit-level sales and unit-volume profitability for franchisees.

FASTSIGNS International operates in Australia under the SIGNWAVE brand.