Atlanta-based Allure, a Christie company that provides digital out-of-home audio and video solutions through its Christie Experiential Network (CEN), announces that it has signed contracts with two movie theater chains to provide CEN services.

Northern California-based Brenden Theatres, with about 100 screens in Northern California, Southern Nevada, Arizona and Colorado; and Bloomfield Hills, Michigan-based MJR Digital Cinemas, with more than 150 screens serving the greater Detroit area, have signed exclusive advertising rights with Allure.

With the CEN, advertisers connect with consumers by delivering “immersive” digital environments with large-format, high-definition digital content displayed on video walls and interactive multi-touch displays. Often, these displays use a beacon to interact with a person’s mobile device through mobile apps and social media platforms, making the message even more personalized.

With this deal, the Christie Experiential Network is now in more than three-quarters of the top 25 metropolitan areas in the U.S.