Chicago-based specialty substrates provider GPA announces the addition of a new video to their series highlighting toner education.

The newest video in the company's “Toner Talks” series focuses on the power of versioning, using the example of regionalized restaurant menus.

Once again hosted by GPA's business development manager for the dry toner market, Craig Surette, the short video features a large national chain restaurant menu that was printed on a synthetic substrate using an iGen press. He uses it to illustrate what versioning and mega versioning are, their benefits, and how they can contribute to a better client experience.

The company says that the information presented will allow printers and marketers alike to create more relevant and impactful collateral that speaks directly to customers located in specific areas.

“Through the Toner Talks series, we're sharing the trends that are driving growth in the toner marketplace while changing people's perceptions about the boundaries of print,” Surette says. “It's an exciting time to be part of the graphic arts industry, and I'm honored to help share the latest toner developments that can help our customers advance their businesses.”