Montreal-based BroadSign, a maker of automated digital software for the digital signage industry, announces the hiring of Vince Banks as vice president, programmatic sales operations.

Banks joins the team as the ad tech company's efforts extend to the automation of media transactions, which it says will benefit the sales departments of digital out-of-home publishers as well as media buyers at brands and agencies.

Banks' programmatic background includes stints at organizations such as Sonobi, Kiosked, Major League Gaming and International Data Group.

“Having spent over seven years bringing programmatic to new verticals, geographic markets and media, I am excited to apply my knowledge to the DOOH industry,” Banks says. “BroadSign is a clear leader in the space and I am confident the company will make the programmatic process simple and effective for all players.”