Montreal-based BroadSign International, a maker of automated digital software for the digital signage industry, announces that it has been selected by France's IMEDIACENTER to power the digital signage component of its multi-channel advertising strategy for French retailer Auchan.

IMEDIACENTER has already begun deploying 55” to 75” LCD displays in Auchan entrances, store aisles and main shopping mall corridors. As the network rolls out, Auchan Drive locations will place outdoor displays where customers load their cars with purchases. Ultimately the company plans on the installation of 3,500 displays, to completed by the end of 2018.

The IMEDIACENTER network will reach the 420 million visitors who shop at Auchan stores annually. Content will primarily consist of advertising, though in-store and local promotions will also be included.