Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies and retailers, is partnering with Roswell, Georgia-based Adams + Fairway Outdoor Advertising, an out-of-home advertising company.

The companies are teaming up to test real-time vehicle data and analytics for digital billboards across selected U.S. markets.

AdMobilize has developed a scalable vehicle detection technology that provides real-time data on traffic counts, speed, make and model of vehicle, etc. Adams Outdoor has more than 26,000 billboards that serve some of the largest advertisers in the nation. The point of the partnership is to connect those advertisers with that real-time data AdMobilize will gather.

“This technology provides many new opportunities for agencies/brands to truly take advantage of the outdoor medium with real-time, verifiable data directly from the billboard,” says Mike Neel, vice president of sales and marketing for AdMobilize.

AdMobilize technology currently runs in 17 countries and licenses vehicle detection to clients in Brazil, Peru, Chile, UK and the United States.