Placentia, California-based pressure-sensitive vinyl films manufacturer Arlon Graphics has made the strategic decision to exit the automotive restyling market and focus its resources toward cast digital films and identity signage.

With this change, Arlon will discontinue the production of automotive restyling films, which will affect the Ultimate PremiumPlus and PerformancePlus product lines. The company will continue to sell Ultimate PremiumPlus and PerformancePlus while supplies last.

During this transition, Arlon will work closely with its distributors to support this process and help communicate this change to customers, according to the company.

“As we progress forward in the cast digital and cut graphic markets, we want to thank the automotive restyling wrap community and our industry partners for their incredible support,” says Taylor Froelich, product manager of automotive for Arlon Graphics. “Arlon has consistently been the innovative leader in the automotive restyling industry and we are prepared to take this same stance and lead the way in our other core markets.”