Atlanta-based Allure, a Christie company that provides digital out-of-home audio and video solutions through its Christie Experiential Network (CEN), announces its new Product Innovation Center it has opened at its Atlanta headquarters.

The company says it envisions the Product Innovation Center as a place where digital signage, point-of-sale, creative and analytics solutions come together. Visitors are greeted with a high-definition video wall that upon closer examination reveals a small informal meeting space containing theater-style seats and curtains. The entire 3,100-square-foot center highlights technology designed for various applications, including stadiums, retail, restaurants, theaters, theme parks and more.

The PIC shows off many of the industry's newest hardware offerings provided by the company's industry partners including LG, NEC, Intel, parent company Christie and others.

Clients and companies in Atlanta or others visiting the city are welcome to arrange a guided tour to see what the company calls “the present and future of digital signage and related technologies.” Tours are given weekdays during standard business hours and by appointment only.