Digital out-of-home (DOOH) advertising company FrontRunner Technologies recently used digital signage to transform an Adidas Canada store window in downtown Toronto.

The Regina-based firm employed its patented FireFly Illumination System technology to bring the clothing chain’s ‘Here to Create’ campaign to life. The system makes use of high-lumen laser projectors, which display large-format full-motion digital, static, or multi-parted content.

The campaign marks FrontRunner’s expansion into retail.

“More than 600,000 people will witness this campaign, marking FrontRunner’s move into big brand retail,” says Matt Stefan, the company’s chief operating officer.

To see the project in-action, check out the video below, courtesy of FrontRunner.