To show its support for Toronto Pride, a month-long Pride celebration that is among the largest in the world, longtime Pride sponsor Toronto-Dominion Bank wanted to install a large, circular rainbow floor graphic on the ground of the courtyard by its headquarters. TD Bank wanted the chosen graphic to be cost-effective, but it also needed a graphic that would be durable enough to withstand five weeks of heavy foot traffic and outdoor weather conditions. To achieve these objectives, TD Bank sought the expertise of AIP Media of Mississauga, Ontario, Canada.
For many years, AIP Media has worked closely with national brands to execute graphic installations ranging from vinyl graphics to 2D and 3D national marketing campaigns. Upon learning of TD Bank’s vision, AIP Media came up with a plan to design/print 36 49-inch-by-11.5-foot rainbow-colored panels that, when installed, would form a 48-foot circle of pride floor graphic.