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Video Display Adds to Jacksonville


Jacksonville Video Display
New LED video display.

Jacksonville Jumbo Shrimp fans will be welcomed to 121 Financial Ballpark with a new LED video display and two ribbon boards from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The project with the City of Jacksonville in Florida was recently completed and is ready to inform and entertain fans in the 2024 baseball season and beyond.

“We are thrilled to significantly upgrade the visual experience at 121 Financial Ballpark with the incredible new main video board and for the first time in the ballpark’s history adding additional ribbon displays,” said Jumbo Shrimp CEO and Owner Ken Babby. “This has been a great collaboration between the Jumbo Shrimp, the City of Jacksonville, ASM Global and we look forward to providing our fans with the additional stats and information that the new systems allow us to share.

“Working with Daktronics, from initial concept to final design and then installation, has been great and it’s clear why they are the industry leader.”

The outfield video display measures 36-feet-high-by-60-feet-wide—32 percent larger than the previous display—to deliver larger-than-life video and images to Jumbo Shrimp fans. It features industry-leading environmental protection ensuring it operates as expected in the Florida outdoors.

The display is capable of variable content zoning allowing it to show one large image or multiple zones of content. This could be live video, instant replays, statistics, game information, graphics, animations, or sponsorship messages—whatever the team would like to show to create an engaging game-day experience.

“The increased size of the main video display and new ribbon displays are going to provide an improved fan experience at 121 Financial Ballpark,” said Daktronics Sales Representative Mike Kempany. “It’s been an honor to work with the City of Jacksonville and all parties involved to make this great project come to life for the Jumbo Shrimp and their fans.

“It’s great to see these displays activated and impacting live events today and into the future.”

Jacksonville Video Display
Ribbon board.

Installed along the seating fascia, two ribbon boards supplement content shown on the main displays while also allowing the opportunity to highlight sponsors throughout events. Each ribbon board measures approximately 3-feet-high-by-100-feet -long.

All three displays feature 10-millimeter pixel spacing to deliver excellent image clarity and contrast to all content shown on the displays.

Included in the equipment installation is a digital content package to be produced and delivered by Daktronics Creative Services, an in-house creative team specializing in content for LED screens.

Julang acrylic
Julang acrylic