Danville, Illinois-based LED sign maker Watchfire Signs announces that the grand prize winner of its 2016 LED Sign Awards is Best Signs Inc. of Palm Springs, California.

Best Signs picks up a $1,000 cash prize for its winning entry, a sign it designed for the Spa Resort Casino of Palm Springs. The casino had told the sign company that it wanted a visually distinct sign showcasing its new casino entrance while also advertising its many activities and promotions.

The Spa Resort Casino sign uses a Watchfire 10mm, full color screen in a curved digital installation measuring 7 feet tall, with 54 feet of LED display wrapped around the casino’s main, circular entrance. The manufacturer’s beveled edges, standard on every module, deliver a seamless viewing experience, even on curved applications.

Watchfire Signs established the awards program in 2014 to recognize its dealer partners who best showcase the capabilities of outdoor digital advertising. The second annual awards recognize on-premise signs installed in 2015 that it finds display excellence in design, legibility of digital messages and advertising effectiveness.

“As the hardware and software for digital advertising have evolved, the uses of creative and dynamic content continue to emerge and improve,” says David Warns, Watchfire’s vice president of on-premise sales. “Sign dealers are only limited by their imaginations when it comes to sign designs that will have the greatest impact. We feel it is important to recognize our dealer partners who focus on promoting the strengths of digital advertising.”