Australia-based out-of-home advertising company ooh! Media Ltd. chooses Atlanta-based Nanolumens for an LED display the ad agency was hired to install at Sydney's business shopping center, Mirvac's Broadway Sydney.

According to the ad company, the Nanolumens display was able to achieve what the agency prides itself on, which is creating “unmissable” displays.

“Because of NanoLumens' lightweight technology, we were able to utilize unused internal airspace within the central atrium of the shopping center without incurring any additional structural costs,” says Stephen Rubie, director of Digital Place Solutions, Nanolumens' representative in that region. “We were able to suspend a massive double-sided LED display within the atrium area that is surrounded by three levels of escalators. The net result is that advertising digital content is seen by virtually everyone who comes into the Broadway Sydney!”

The installation is comprised of a double-sided 4.5-millimeter pixel pitch NanoSlim banner measuring 8’ (2.44 meters) wide x 14 1/2 ‘ (4.42 meters) high, with resolution of 512 pixels wide x 928 pixels high. It weighs 1,263 pounds (573 kilograms).

“We simply couldn't have achieved the desired result with any other solution from any other manufacturer,” Rubie says.