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Location: Home >  Industry news >  Lustrous Sparkle Effects from 3M Increase Creative

Lustrous Sparkle Effects from 3M Increase Creative

2016-06-01

When a new product instantly grabs the attention of an industry, it's imperative that a company meets that demand with increased innovation. Building off of the early success of 3M™ Wrap Overlaminate Series 8900, 3M has announced the addition of five specialty overlaminates to the product line, providing graphic installers and graphic manufacturers with an even wider array of high-quality materials to produce original and stirring wrap installations.

The new additions of Frosty Silver, Mystic Silver, Starry Silver, Sunburst Gold and Ruby Red sparkle join the roster of Wrap Overlaminate Series 8900 that already includes finishes in Brushed and Carbon Fiber. Whether it's to add extra shimmer to a colorful vehicle wrap, or a dynamic new texture to business storefront, the new sparkle finishes from Series 8900 provide yet another creative spark to projects and give graphics installers an additional channel to flex their installation skill and artistic vision.

“After the initial success of the Brushed and Carbon Fiber overlaminate finishes, we knew our customers were eager to get their hands on additional innovative patterns and effects,” said Janelle Pizzi, product marketer, 3M. “The new sparkle additions to Wrap Overlaminate Series 8900 will continue to provide graphic installers with infinite options for imaginative and inspired wrap installations.”

Additionally, three new colors have been added to the ever-expanding line of 3M™ Wrap Film Series 1080, bringing it to a total of 86 options. The trio of new colors includes Gloss White Gold Sparkle, Gloss Ice Blue and Gloss Cinder Spark Red, a dynamic patriotic palette adding depth and versatility to the Wrap Film Series 1080 roster.

Recently, all three new Wrap Film Series 1080 colors were installed onto a Lamborghini Gallardo by Brand Ink, based in Minneapolis, Minn. Composed primarily of the Gloss White Gold Sparkle with accents in Gloss Ice Blue and Gloss Cinder Spark Red, the vehicle wrap provides an eye-catching aesthetic that breathes new life into an already impressive sports car.

“Black cars require constant upkeep and because I've always wanted a unique white Lamborghini, deciding to get my car wrapped with 3M Wrap Films Series 1080 was a no-brainer,” said Aj Mehta, owner of the Lamborghini. “The pearlescent white really pops with the red and blue accents, and the quality of the 3M material is phenomenal – so much so that my friends thought I bought a brand new car when they first saw the finished wrap.”

Wrap Overlaminate Series 8900 is compatible with multiple 3M films including 3M films such as Wrap Film Series 1080, 3M™ Controltac™ Graphic Film with Comply™ v3 Adhesive JI180Cv3 and 3M™ Controltac™ Graphic Film with Comply™ Adhesive 180mC.

Both Wrap Overlaminate Series 8900, Wrap Film Series 1080 and select Graphic Film Series 180mC are made in 60” wide rolls and are backed by the 3M™ MCS™ Warranty, which provides confidence that the films will perform to meet customers' expectations.

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