Toronto-based design firm Shikatani Lacroix has won two Elevate Awards from the Interactive Customer Experience (ICX) Association for its digital signage projects for Adidas Golf in Canada and Cable & Wireless Communications' Flow stores across the Caribbean.

The Adidas Golf interactive digital merchandising display, called Lift and Compare, showcased the various features and benefits of footwear with product information and animation. It won the award for best point-of-sale (POS) ICX content.

The award for best retail ICX deployment, meanwhile, honoured the new ‘digital experience’ for Flow stores, which has replaced static point-of-purchase (POP) graphics with interactive displays focusing on service and privacy.

“It is an honour to receive recognition for these projects,” says Marcos Terenzio, Shikatani's digital creative experience director.