McRae Imaging, a digital textile print shop based in Mississauga, Ontario, Canada, has purchased its second EFI Reggiani printer, a ReNOIR 340 model. The company had been the first North American business to buy a

Reggiani previously and now it becomes the first to buy another since that company was acquired by EFI.

The newly purchased EFI Reggiani printer increases McRae Imaging's output to up to 13,000 square feet—1,200 square meters—per hour.

 The roots of McRae Imaging go back to 1997, when Bob Murray and Richard Kisiel purchased what was, at the time, a shop known throughout North America for reproducing photographic images and prints. The owners later shifted the business and it became one of the first shops in North America to start printing on fabric.

Today the company serves the exhibit and trade show market throughout North America, and also makes products for special events such as the Pan American Games and the Invictus Games. The company also makes its own light boxes for the retail market.

In addition to gaining productivity and quality, McRae Imaging says it has reaped other benefits from Reggiani technology. The company's two Reggiani printers are eco-friendly, running water-based inks with little to no odor and low power consumption. The company's customers save on shipping, since fabric pieces fold up into smaller packages and are much lighter than other materials used in the sign and graphics industry.

EFI Reggiani printers also offer increased sustainability because they produce high-quality printed textiles while using less ink. The printers' ink recovery system is especially beneficial in the amount of savings it can create for customers.

“There are just so many advantages to fabric printing,”Murray says.“There was a point in 2008 where people were starting to talk about eco-friendly, but then the downturn happened. Now I'm seeing it start to come back as people recognize that we have to watch the environment. Our machines are eco-friendly,and that's another advantage to the Reggiani printers.”

Aside from those printers, McRae Imaging also runs a couple of wide-format Mimakis and an Agfa Jeti AquaJet. The company also has a pair of Monti Antonio heat presses and last fall it installed a Zünd cutter, which has proven to be a real workhorse, Murray says.