New York City-based Vistar Media, an advertising platform that uses geospatial technology to target consumers on their mobile devices and with out-of-home advertising, announces that it has joined the Digital Place Based Advertising Association.

Benefits of DPAA membership include admission to quarterly“mini summit”meetings with ad industry and digital place-based leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships, as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the“video everywhere”conversation and marketing campaign; and more, according to the organization.

The DPAA's annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.

“Vistar Media is doing sensational work in helping marketers tap into the great value that digital place-based networks offer in reaching on-the-go consumers,”said Barry Frey, president and CEO, DPAA.“Vistar's technology enables them to tap into the combined power of mobile and DPB to develop highly effective campaigns for brands in today's video everywhere world.”