Israel-based Massivit 3D Printing Technologies announces that Brooklyn, New York-based large-format print shop Carisma used its Massivit 1800 3D printer to create 3D graphics to promote Sony Pictures' summer film, “Ghostbusters.”

Carisma produced 10 14-foot 3D printed images of the iconic ‘No-Ghost’sign and put them onto the side of double-decker buses for the month-long campaign, which was timed around the movie's release earlier this summer.

According to Moshe Gil, founder and CEO of Carisma, Sony contacted them about the project and his company eagerly accepted, despite having to work within a relatively short production time frame.

Gil credits the speed and quality of the Massivit 1800 with allowing his company to be able to meet the deadline.

“When it comes to creating stunning projects with the attention-grabbing wow factor guaranteed to create a stir, then our Massivit 1800 3D Printer is our method of choice,”says Gil.“Visually-appealing bus wraps are not a new application area for companies like ours, but the capability to offer 3D printed versions takes that application to new creative frontiers.”

The models were 3D printed in Dimengel material over 10 days before being affixed as illuminated 3D printed wraps onto the buses.

“The impact of the bus wraps was incredible, particularly at night when the public were drawn into the eerie glow,”Gil says.“Most importantly, our client was delighted that the project achieved the objective of producing a huge buzz ahead the movie's launch.”

The campaign ran during the movie's release earlier this summer.

It wasn't the first time Carisma has been tapped by Sony Pictures. The company also commissioned the printer to produce similar visually-striking 3D printed bus wraps for“The Angry Birds Movie.”