When the owners of the Sugar Shack decided to relocate their ice cream and sweets business in Alexandria, Minnesota, they contacted Affordable Sign Services, a family-owned business with two locations in that west-central Minnesota region.

As documented by DL-Online.com, a news outlet serving Detroit Lakes, Minnesota, and surrounding areas, the Sugar Shack's sign turned out so well that it inspired other businesses in the district to upgrade their signs—a positive spin on the “keeping up with the Joneses” cliché.