Fairfield, New Jersey-based Nova Polymers, makers of Novacryl photopolymer sign products—substrates used primarily in ADA braille and accessible room identification signage—announces the hiring of Brad Sorrow as the company’s national sales executive.

In his new position, Sorrow will work on identifying and cultivating new strategic alliances and supporting Nova Polymers' existing clients through technical support, the company says.

Sorrow has more than 25 years of experience in the signage industry with knowledge of ADA photopolymer compliant signs production using Nova Polymers' materials. His expertise includes both manufacturing and installation as well as production management for the signage industry. Sorrow resides in Walker, Louisiana.

The hiring of Sorrow was announced by Bob Greenberger, director of sales for Nova Polymers.