Grand Rapids, Michigan-based color measurement device maker X-Rite Inc. and its subsidiary, Pantone LLC, announces the expansion of PantoneLIVE, a cloud-based solution for digitally communicating color, with six new color libraries added for gravure printing.
The company also released PantoneLIVE Visualizer, a new software tool that helps graphic designers, brands and print suppliers better compare, evaluate and visualize colors across multiple substrates and printing technologies.
PantoneLIVE includes six new libraries for gravure printing technology ideal for flexible packaging and label applications. Two of the new libraries are designed to help brands and converters match color on increasingly popular metallized flexible packaging and label structures. In total, PantoneLIVE offers 28 libraries of Pantone solids and tints that are tailored to specific package printing applications and technologies. Expanding the color libraries gives PantoneLIVE users greater choices and flexibility to determine which packaging material and processes will help brands and suppliers achieve the best possible results.
“PantoneLIVE now offers over 50,000 Pantone color choices and supports 80 percent of packaging applications,” says Adrián Fernández, vice president, PantoneLIVE, X-Rite. “By increasing the depth and scope of PantoneLIVE, designers and brands are able speed up the entire packaging design process and get products to market on average four times faster."
According to Xrite, PantoneLIVE Visualizer should be used with a color-managed monitor or printer for best results. When used in conjunction with calibration tools, customers can accurately visualize the impact of printing processes, substrate and even lighting conditions on brand colors in order to make more informed decisions on color selection and print processes.